Website Re-design
Redesigned the official website from the ground up, bringing a seamless vision from initial sketches to a live, interactive experience
Timeline
May 2024 - August 2024
Background
The objective was to create a modern, intuitive interface that clearly communicates expertise and value proposition while aligning with the strategic vision. The project
involved a complete revamp of the official website, ensuring that EQS’s unique story
and achievements are effectively showcased to prospective clients and partners.
User Research
Competitive Analysis, Journey Mapping
UX Design
Sketching, Low & high fidelity wireframes, Interaction Design, Prototyping, Usability Testing
Discovery & Alignment
The project began with a thorough audit of EQS’s existing website, identifying pain points and areas for improvement. This involved conducting stakeholder interviews to understand their vision, core services, and target audience. Insights from these discussions helped in setting clear project objectives focused on increasing engagement, optimizing navigation, and intuitive design. Brainstorming session and competitive analysis was also carried out to draw inspiration, benchmark best practices in the industry and generate ideas. In addition, a project roadmap was developed to align timelines with the business goals.
Design & Prototyping
Leveraging the user insights gathered during the research phase, I began by sketching low-fidelity wireframes to conceptualize an optimized layout and intuitive user flow. The focus was on streamlining navigation, highlighting core services, and creating a more compelling visual hierarchy to engage users effectively. Once the initial wireframes were approved, I transitioned into creating high-fidelity prototypes, incorporating more advanced interactions and user flows. This approach enabled the collection of precise feedback on the usability, functionality and ensuring a responsive and seamless experience across various devices of interactive elements, allowing me to refine the design iteratively. In this phase, I worked closely with the C-suite executives and cross-functional stakeholders to ensure the designs aligned with their vision and communication strategy.
Implementation
After finalizing the high-fidelity designs in Figma, I leveraged the new Figma-to-Wix Studio plugin to seamlessly transition the design into a live, functional website. This integration allowed for efficient migration of visual assets while preserving design integrity. Upon switching to Wix, I focused on optimizing the site for responsiveness, ensuring fluid layouts that adapt seamlessly to various screen sizes, from desktops to mobile devices. This phase also involved fine-tuning interactive elements and optimizing page load speeds to enhance overall performance. By leveraging the flexibility of Wix Studio, I ensured that the website maintained both aesthetic appeal and robust functionality across all platforms
Testing & Optimization
After implementing the design using Wix Studio, the next crucial step was ensuring the site was fully optimized and user-ready. Using Wix’s integrated tools, I performed in-depth tests to verify cross-device compatibility and eliminate inconsistencies in layout and interactions. To ensure smooth performance, I also ran diagnostics to identify and optimize any elements that could impact page load times. I conducted usability reviews with a select group of users, gathering feedback to address any user experience concerns. This feedback loop was instrumental in fine-tuning the site, ensuring that all design elements were optimized for a cohesive and engaging user journey.
